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What We Do
Boulder Formats is the European leader in the maximisation of in-store sell-thru of Home Entertainment products through the use of interactive merchandising technology
Home Entertainment Product
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Boulder Formats specialises in the creation of unique catalogues of DVD’s. We use our many years of experience in the industry to identify genres or groups of Home Entertainment DVDs which have an intrinsic but unsatisfied consumer demand. We classify these catalogues into categories of similar themes. We then source the product directly from the movie studios for distribution into a targeted client base of retailers.
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Finally, the essential difference between Boulder Formats and all other distributors of Home Entertainment products is the introduction of our Interactive Media Stations.
Interactive Merchandising Technology
Boulder Formats' Interactive Media Station (IMS), is an automated in-store retail sales assistant for films, music, games, and software. Shoppers can avail of informative descriptions and entertaining trailers and audio clips specific to each title. This enables the shopper to make an informed buying choice.
By making the shopping process easier, entertaining, and more informative, the IMS has proven its effectiveness wherever it has been implemented. U.S. retailers have consistently experienced two to three hundred percent (200% - 300%) increase on sell-thru.
Boulder Formats Ltd, Boulder House, Ballyoran, Castlelyons, Co. Cork, Ireland
Tel: 353 25 87 111
Fax: 353 21 238 0165
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